NICOLE YATES

Hidden deep within the hills above Lynchburg, Tennessee was a story waiting to be told. After more than 150 years, it came to light that a freed slave named Nathan “Nearest” Green was the first master distiller for a certain local whiskey salesman whose name we can’t use. (Hint: It rhymes with Zack Janiel’s.) Uncle Nearest, as he was known, is believed to have perfected the charcoal-filtering process and many of the techniques still followed today.

In a category where drinkers value uniqueness and authenticity, we launched this ultra-premium brand in a way that was true to the man, his incredible story and his legendary whiskey-making skills.

My role entailed design for the campaign look and feel, website design and concept/art direction for the :30 commercial.

Copywriting: Rob Rosenthal and Geoff Rogers.
Creative Direction: Bob Vandehey

:30 second commercial