Keno Bulls-eye

You can’t play Keno without a pencil. They also come in handy if you’re creating a campaign for a new Oregon Lottery game feature called Keno Bulls-Eye.

Working with Portland’s Bent Image Lab, we used old-school stop-motion animation to score a direct hit on TV viewers and web users. Results? In the first week after the campaign launched, year-over-year Keno sales were up over 30% while Keno page views on the Lottery’s website jumped over almost 360%. Bulls-eye!

My role was art direction of the stop motion shoot and design of the campaign components.

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