Meeting the needs of every contact lens wearer is the cornerstone of the 1-800 Contacts service. They know that every contact lenses wearer is not the same, so why treat them any other way?
In this concept, we celebrate the diversity of the 1-800 Contacts customer, while showcasing the vast range and flexibility of 1-800’s solutions and services. We dedicated a :15 spot for each customer as well a 1:00 and :30 for broadcast.
I worked on the Art Direction for each persona shown.
Creative direction: Karen Hoagland
Copywriting: Phil Hickes